Bluetooth Speaker Manufacturers to Experiment with Aesthetics and Size to Gain Visibility
Rising sales of portable speakers are estimated to reflect positively on overall sales. Demand for Bluetooth speakers will be high in Europe, thanks to high adoption of technologically advanced products.
The Bluetooth speaker market in Europe, Middle East, and Africa holds immense potential. It is anticipated to attain a noteworthy size in terms of revenue by 2022. Bluetooth is a wireless technology that connects or pairs two devices for file transmission. In case of Bluetooth speakers, the technology allows smartphones, tablets, or other consumer electronic devices to transmit audio files to the speaker. These devices use in-built amplifiers and speakers for playback.
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Bluetooth speaker manufacturers are pouring funds into research and development activities in order to innovate their offerings. This can provide a tremendous push to the market. Manufacturers are usually experimenting with aesthetics and size of their offerings in order to gain visibility. For instance, in September 2017, Bose launched its smallest portable Bluetooth speaker, SoundLink Micro. The key advantages of this speaker are its battery life, small size, and IPX7 rating. The IPX7 rating imparts waterproof trait to the speaker. It is built with materials such as silicone rubber to develop a seal around the technology inside.
mand for Bluetooth speakers will be high in Europe, thanks to high adoption of technologically advanced products. Some of the key players in the market are Sony, Bose Corporation, Philips, Logitech, and Sennheiser.
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